AZAL | Nowruz Campaign

Azerbaijan Airlines (AZAL) is a major air carrier and one of the leaders of the aviation community of the CIS countries. Since Nowruz, Azerbaijani/Persian New Year, is widely celebrated in Baku, and well known for the longest holidays in the year people tend to travel at this time of year more. Furthermore my idea for Nowruz (Azerbaijan/Persian New Year) discount campaign combines elements representing traveling and traditional grass decoration used for the celebration.

Made for DDB Azerbaijan