Achievements - Andrey Babich

Achievements and Career Highlights

E-Xalcha (Electronic Carpet): One of my first Flash games, selected to represent Azerbaijan at the 53rd Venice Biennale (2009) as part of the Khatt Art Group.
Interactive Multimedia Tour “Gobustan”: Contributed to a project that helped Gobustan, an ancient Azerbaijani region, gain recognition as a UNESCO World Heritage Site.
Art Nouveau Architecture CD: Designed and developed an interactive multimedia CD that led to over 40 historic buildings in Baku being declared UNESCO World Heritage Sites.
Career Growth Template for McDonald’s Azerbaijan: Created a design later adopted by the corporation’s Eastern European Division.
Senior Art Director at DDB: Trained and mentored junior designers and marketing team members. Together, we launched successful campaigns, including for BRAVO, Azerbaijan’s first and largest hypermarket.
Novelwall (London, UK): Beyond graphic design, supervised a development team in Chennai, India, optimized workflows, and implemented cost-saving marketing material concepts.
Consultant for Latvian Design Team: Guided concept development for local branding projects, participated in brainstorming sessions, and contributed to focus group tests.

Over the past 4–5 years, I have specialized in UI/UX design for mobile and web platforms, participating in various startups: 

Bakupay/Payonix: Oversaw monitoring and supervision of a loyalty program.
Batcha: Contributed to the development of an innovative social platform (website/app).
BOOST: Provided consultancy and sketched the initial structure and hierarchy.
Ospree (Crypto Compliance Software): Supervised and adapted UI using Atomic Design principles.
Tokenizer/BlockX (Crypto Wallet + Neobanking): Restructured and redesigned the application with Material Design 3 standards.
At Saffron, Azerbaijan’s largest restaurant group, I transitioned from Visual Communications Manager to UI/UX Designer, where I conducted extensive UX research to restructure the corporate website. This included developing a user-oriented interface, improving functionality (e.g., online booking, centralized reviews), and contributing as a Front-End Developer using WordPress and Elementor.

As a freelance Motion Designer and Video Editor, I’ve worked on projects such as:

Payonix: Pre-launch teaser , CRM educational video , social ads , and instructional videos.
Azerbaijan Carpet Museum: Educational video on carpet weaving techniques .
Tokenizer/BlockX: Explainer video .
Paypoint: Explainer video for the first POS terminals in Baku.

Find more examples of my work here: Motion Design Portfolio.

In my spare time, I:

Explore emerging technologies (currently experimenting with Blender, Unity3D, and Spline).
Take professional courses (currently completing Google’s UX Research Certification).
Learn new languages (currently studying Korean).
Design wooden board games (e.g., Shelfshift ) and build custom cat wheels .
Experiment with photography and solarography.