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CREATIVE DESIGN
This collection highlights my journey through diverse visual expressions, where innovation meets aesthetics. Whether it’s digital art, graphic design, or visual storytelling, each piece reflects my commitment to pushing creative boundaries and bringing ideas to life. Explore the vibrant world of my creations and witness the fusion of imagination and design!
AZERCELL
Series of Creative posters created for Azercell Telecom | 2017
Azercell
Global Roaming Concepts
DDB Azerbaijan
Visual Concept for Azercell Promotional Campaign – Flat Roaming Prices Across Different Countries.
To illustrate the idea of flat roaming prices across various countries, I developed a visual concept that incorporates objects symbolizing movement and communication, each distinctively representing a specific country. These elements, such as iconic bridges, taxis, or other culturally significant symbols, are seamlessly merged into a single, cohesive image. This creative combination emphasizes the idea of global connectivity and ease of communication, aligning perfectly with the campaign's focus on uniform roaming rates worldwide.
Visual Concept for Azercell Promotional Campaign – Launching 4G Roaming in CIS Countries.
Azercell Telecom, one of the leading telecommunications providers in Azerbaijan, launched a campaign to promote its enhanced 4G signal and coverage in various countries. Targeting Azerbaijani tourists, the campaign creatively blends iconic souvenirs from each country with the smartphone signal strength icon. This approach leverages familiar cultural symbols to convey the message that Azercell’s reliable 4G network keeps travelers connected no matter where they are.
Key Elements for the Campaign:
Souvenirs as Symbols:
Each souvenir represents the distinct culture or identity of a country where Azercell’s improved 4G coverage is being promoted.
"Georgia:" - A bottle of traditional Georgian wine and for "Russia" - Matryoshka dolls.
These items were creatively integrated into the signal strength bars, with each bar gradually forming into the souvenir, suggesting that the signal is as strong as the cultural presence of these countries.
Smartphone Signal Icon: The bars of the signal merge with the souvenir imagery, indicating that Azercell’s signal is strong and reliable wherever the tourist goes.
Tourist-Centric Messaging: The campaign clearly communicates that tourists can rely on their Azercell 4G connection for all their travel needs—whether it's navigation, sharing experiences on social media, or staying in touch with loved ones.
"Georgia:" - A bottle of traditional Georgian wine and for "Russia" - Matryoshka dolls.
These items were creatively integrated into the signal strength bars, with each bar gradually forming into the souvenir, suggesting that the signal is as strong as the cultural presence of these countries.
Smartphone Signal Icon: The bars of the signal merge with the souvenir imagery, indicating that Azercell’s signal is strong and reliable wherever the tourist goes.
Tourist-Centric Messaging: The campaign clearly communicates that tourists can rely on their Azercell 4G connection for all their travel needs—whether it's navigation, sharing experiences on social media, or staying in touch with loved ones.
MCDONALD'S + GO SPORT
McDonald’s + GO Sport
Promotional Campaign
DDB Azerbaijan
The primary goal was to convey the message that McDonald’s, traditionally known for its fast food, actively supports a healthy lifestyle by offering special discounts and vouchers. The challenge was to communicate this commitment without directly featuring McDonald’s food products alongside the sports equipment, as I wanted to maintain a clear focus on the theme of health and wellness. Through a careful blend of design elements, the poster emphasizes McDonald’s dedication to encouraging fitness and well-being, while subtly reinforcing its brand values. This project was about striking a balance between the brand's identity and its evolving support for healthier choices, presenting McDonald’s in a new light to its customers.
BOULEVARD HOTEL
Boulevard Hotel - Launching Campaign
DDB Azerbaijan
This concept was developed for the pre-opening campaign of the Boulevard Hotel, situated in the city’s industrial district, historically known as the "Black City." As the area undergoes extensive cleaning and redevelopment, it will be rebranded as the "White City." The core idea is to symbolically link the industrial "black" past with the "white" future, showcasing the transformation through the development of new hotels, residential areas, and amusement parks.
ENTREE BAKERY CHAIN
Entrée Bakery Chain
Launching Campaign
DDB Azerbaijan
I designed this series of promotional posters for Entree, a bakery chain that was newly introduced to the Azerbaijani market. The aim was to highlight Entree's unique approach to baking, which sets it apart from other bakeries in the region. One of the most captivating aspects of Entree is that many of their products are crafted using authentic recipes developed by renowned chefs from France and Italy, who were specially invited to bring their expertise to the brand. This collaboration infuses each item with a genuine taste of European culinary tradition, offering customers an exquisite experience that combines quality, tradition, and innovation. Through these posters, I sought to capture the essence of Entree’s commitment to excellence and its dedication to bringing a slice of European bakery culture to Azerbaijan.
KARE DESIGN | SMM
McDonald’s | Chicken + Cola
This campaign offers a great deal: when you buy any chicken product, you’ll get a free soft drink. It’s a simple way to make your meal more enjoyable, giving you a tasty chicken dish along with a refreshing drink at no extra cost.
BAR 51 | Summer Terrace
Summer Terrace Opening Campaign poster and Wall Art for Bar 51.
Bar51 is an exclusive place in Baku, offering over 30 different kinds of champagne and the largest selection of drinks along with vintage spirits and wines
Bar51 is an exclusive place in Baku, offering over 30 different kinds of champagne and the largest selection of drinks along with vintage spirits and wines
Azercell | Zvooq Campaign
I designed a creative poster for Azercell's promotional campaign for the ZVOOQ application. The concept I developed focused on visually representing an equalizer or sound wave, ingeniously formed using various smartphone models. This design element was intended to emphasize the app's cross-platform compatibility, highlighting that ZVOOQ can be seamlessly used on both iPhones and Android devices. By incorporating a diverse range of smartphones into the visual, the poster not only underscored the app's versatility but also conveyed its appeal to a broad audience, regardless of their preferred mobile platform. This approach aimed to resonate with tech-savvy users, showcasing ZVOOQ as a dynamic and accessible music streaming solution that caters to everyone.
AZAL | Nowruz Campaign
Azerbaijan Airlines (AZAL) is a leading air carrier and a prominent member of the CIS aviation community. Given that Nowruz, the Azerbaijani/Persian New Year, is widely celebrated in Baku and known for being the longest holiday of the year, it’s a popular time for travel. My idea for a Nowruz discount campaign leverages this increased travel demand by combining elements that represent both the joy of traveling and the traditional grass decoration used during the celebrations. This unique blend of cultural symbolism and travel incentives aims to resonate with passengers and enhance their holiday experience.
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