OSPREE
Introduction
Ospree is a Software-as-a-Service cloud platform that offers powerful, integral B2B solutions to create full-stack compliance ecosystems in only a few steps and without technical complications. The company serves customer in the digital assets industry across the Europe, APAC, and the Americas.
EXISTING PRODUCT ISSUES
- Inconsistent Fonts and Colors:
The old web app suffered from inconsistencies in font styles and iconography, leading to a disjointed user experience.
- Poor Section Hierarchy:
The hierarchy of information was unclear, making it difficult for users to navigate and find relevant data quickly.
- Integration of New Sections:
New sections needed to be designed and integrated into the existing structure, requiring careful attention to maintain coherence and consistency.
PERSONA
Corporate Representative
Role: Responsible for ensuring the transparency
and compliance of cryptocurrency transactions.
Responsibilities: Handling large volumes of data,
analyzing transaction histories, and ensuring
regulatory compliance.
Needs: A clear, intuitive interface that simplifies
complex data analysis and enhances operational
efficiency
Standardising all elements according to the brand guidelines
Building an Atomic Design System
Building
a User-Oriented Interface
Atomic Design System
Key Metrics:
The redesigned website under the corporate brand umbrella achieved significant improvements:
Increased user satisfaction scores as reported in user feedback surveys.
★★★
BRAND TRUST
Reduction in the time taken by users to complete key tasks.
Decrease in user errors and support requests due to improved clarity and intuitiveness of the interface.
Learnings
GET IN TOUCH
I'd love to hear from you!
Whether you have a project in mind, need a creative solution,
or just want to chat about design, feel free to reach out.