I design human-centered digital products by uniting brand, interface, and motion. My journey started in Azerbaijan, where I moved from medical training into design as soon as the industry began to take shape in the country.
Created an interactive children’s game showcased at the international exhibition.
Worked with McDonald’s, Azercell, and DDB — developing campaigns and creative concepts.
Built scalable design systems and UI/UX for Bakupay, Boost, and ProGenius.
Living in South Korea, combining client work with mentoring and digital product design.
Venice Biennale (2009) — interactive children’s game exhibited internationally.
Built and led design departments at DDB, Bakupay, and Boost — establishing scalable design systems and mentoring junior designers.
Improved user experience by +40% and webmaster efficiency by +30% for Saffron Group; redesigned Ospree platform for smoother workflows.
Earned 9 Coursera certificates in UX, programming, and design. Currently pursuing a Bachelor’s degree in Virtual & Augmented Reality Design.
Turning chaos into structure and intuitive systems.
Exploring animation, games, and photography as ways to expand design thinking.
Working across cultures and industries to build scalable solutions.
Sharing knowledge and guiding new designers on their path.
© Andrey Babich, 2025. All rights reserved. Unauthorized use, reproduction, or distribution of any content, including images, text, and designs, is strictly prohibited.