Andrey Babich •

WHO I AM

I design human-centered digital products by uniting brand, interface, and motion.
My journey started in Azerbaijan, where I moved from medical training into design as soon as the industry began to take shape in the country.

MY JOURNEY

1999

Early Path

Originally trained as a dental technician, I shifted into design as soon as the creative industry began to emerge in Azerbaijan.

2009

Venice Biennale

Created an interactive children’s game showcased at the international exhibition.

2017

Global Brands & Agencies


Worked with McDonald’s, Azercell, and DDB — developing campaigns and creative concepts.

2020

Product & Startups

Built scalable design systems and UI/UX for Bakupay, Boost, and ProGenius.

2024

Seoul Today


Living in South Korea, combining client work with mentoring and digital product design.

SELECTED ACHIEVEMENTS

International Recognition

Venice Biennale (2009) — interactive children’s game exhibited internationally.

Leadership & Systems

Built and led design departments at DDB, Bakupay, and Boost — establishing scalable design systems and mentoring junior designers.

Campaign Innovation

Launched creative campaigns for McDonald’s, Azercell, and Bravo Hypermarket.

UX Impact

Improved user experience by +40% and webmaster efficiency by +30% for Saffron Group; redesigned Ospree platform for smoother workflows.

Continuous Learning

Earned 9 Coursera certificates in UX, programming, and design. Currently pursuing a Bachelor’s degree in Virtual & Augmented Reality Design.

CORE VALUES

Clarity


Turning chaos into structure and intuitive systems.

Curiosity

Exploring animation, games, and photography as ways to expand design thinking.

Collaboration

Working across cultures and industries to build scalable solutions.

Mentorship

Sharing knowledge and guiding new designers on their path.

Got a project in mind?

Whether it’s a new digital product, a rebrand, or an experimental idea — let’s talk.


Let’s work together

© Andrey Babich, 2025. All rights reserved.
Unauthorized use, reproduction, or distribution of any content, including images, text, and designs, is strictly prohibited.