Andrey Babich •

FULL RESUME

Multidisciplinary Designer
20+ yrs in Visual Communication,
10+ yrs in UI/UX
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Areas of Expertise

Creative Design · Art Direction · UI/UX · Motion Design · Design Systems & Information Architecture · Branding & Identity · Prototyping & Usability Testing · Dynamic Visuals · Team Leadership · Video Editing · VR/AR Design · Game & Board Game Design · Photography · 3D · Interactive Media

Technical Skills

Photoshop · Illustrator · Figma · After Effects · InDesign · Blender · Unity3D · Premiere · Spline 3D · Cinema 4D · Framer · Flash/Animate · HTML/CSS · Notion · Miro · Jira

Experience:

Visual Designer / Brand Manager — Saffron, Baku
03/2023 – 06/2024

  • Oversaw brand quality across agencies and print houses.
  • Designed identities for new restaurants.
  • Contributed to web, photo & video projects.
  • Negotiated loyalty app integration.
  • Trained staff on brand and design standards.

Head of Design — BakuPay, Baku
10/2020 – 07/2022

  • Developed and maintained fintech brand guide.
  • Improved mobile app UI/UX.
  • Directed partner campaigns and photography.
  • Innovated urban advertising strategies.

Senior Art Director — Moonmilk (by McCann Riga), Baku
10/2019 – 05/2020

  • Adapted global campaigns for Azerbaijan.
  • Designed UI for corporate websites.
  • Provided creative solutions and mentored juniors.

Graphic / UI-UX Designer — Novelwall, London
02/2018 – 06/2019

  • Led company rebranding.
  • Relaunched corporate website.
  • Built 5 partner mini-sites.
  • Designed modular exhibition stands (–40% costs).

Senior Art Director — DDB, Baku
09/2014 – 11/2017

  • Built one of Azerbaijan’s top design teams.
  • Directed campaigns for Bravo, Azercell, McDonald’s, and AZAL.
  • Mentored interns and juniors.

Graphic Designer / Design Manager — McDonald’s Azerbaijan, Baku
10/2010 – 09/2014

  • Adapted global marketing locally.
  • Reduced marketing costs by 25–35%.
  • HR poster selected for international McDonald’s Conference (2011–12).

Multimedia Developer / Art Director — Khatt, Baku
08/2006 – 10/2010

  • Developed interactive projects (3D tours, games).
  • Created e-Xalcha, showcased at Venice Biennale (2009).
  • Increased print value by 20–30%.

Co-Founder / Art Director — SCISSORS, Baku
07/2005 – 07/2006

  • Co-founded web studio.
  • Built and led design team.

Graphic / Web Designer — ADaNet, Baku
10/2001 – 07/2005

  • Promoted to Lead Designer & Flash Developer.
  • Introduced banner rotation system (cut marketing costs).
  • Trained juniors.

Graphic / Web Designer — Digital Age, Baku
01/2001 – 08/2001

  • Advanced from junior HTML coder to designer & animator.
  • Self-taught JS & ActionScript.

Education

  • Bachelor of Arts (ongoing) — Graphic Design & Virtual Reality, Synergy University (2025–)
  • Associate of Applied Science — Dental Hygiene, Baku Basic Medical College #2 (1998–2001)

Certificates

  • Google — UX Foundations, Wireframing, Prototyping, Research
  • CalArts — Typography, Imagemaking, Graphic Design
  • Michigan State — Game Development
  • University of London — Creative Programming for Digital Media & Mobile Apps

Languages

  • Russian — Native
  • English — Fluent (IELTS 7, CEFR B2, DL 110)
  • Azerbaijani — Beginner

Achievements

  • Venice Biennale (2009) — e-Xalcha game exhibited internationally
  • Saffron — +40% UX growth, +30% efficiency
  • Global Brands — Campaigns for McDonald’s, Azercell, Bravo
  • Design Leadership — Built and mentored teams at DDB, Bakupay, Boost
FULL RESUME

Got a project in mind?

Whether it’s a new digital product, a rebrand, or an experimental idea — let’s talk.


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© Andrey Babich, 2025. All rights reserved.
Unauthorized use, reproduction, or distribution of any content, including images, text, and designs, is strictly prohibited.