TOKENIZER
UI/UX Case Study:
Improving and Revising the Design of Super Wallet App
Introduction
The Tokenizer platform offers an all-in-one platform that enables users to spend, save, buy, earn, and invest in crypto and fiat. It does not matter where you are on the planet, Tokenizer operates as the super app for digital asset investment and portfolio management.
User Persona
Name: Alex “CryptoNomad” Brown
Age: 32
Occupation: Software engineer by day, crypto trader by night
Tech Proficiency: High
Personality Traits: Analytical, detail-oriented, always on the lookout for the next big investment opportunity. He loves automation, efficiency, and anything that helps him make fast, informed decisions. Prefers a clean, no-nonsense interface but appreciates well-thought-out aesthetics.
Hobbies: Reading blockchain whitepapers, testing DeFi platforms, debating the future of crypto on Reddit and Twitter, tinkering with smart contracts.
Motivations: Wants a secure, all-in-one crypto wallet that allows him to manage multiple assets, track portfolio performance in real time, and execute transactions effortlessly without feeling lost in an overcomplicated interface.
Frustrations: Hates apps with clunky navigation, inconsistent UI, and long-winded registration processes. Gets frustrated when transaction confirmations are unclear or when essential features are buried under excessive menus. Needs an app that works as fast as he thinks.
Pain Points
Clunky Navigation
Too many unnecessary menus and redundant steps make it hard to find key features quickly
Inconsistent UI
Fonts, colors, and styles vary across screens, making the app feel unpolished and difficult to trust
Long and Confusing Registration Process
Missing steps or unclear guidance lead to frustration and potential drop-offs.
Hidden Essential Features
Important functions (e.g., transaction history, portfolio tracking) are buried under excessive menu layers.
Back-End
Known Issues:
No Design System
Leads to inconsistent layouts, making it harder for users to learn and navigate the app intuitively.
Scalability Issues
The fast-growing app requires a flexible, modular structure to quickly and intuitively assemble new sections and pages.
Design
Solution
Adaptive and Scalable Design
- Implemented responsive and adaptive design principles to ensure a seamless user experience across various devices and screen sizes.
- Optimized UI components for both dark and light modes, enhancing accessibility and user preference options.
Improved File Structure and Collaboration
- Restructured the Figma design files with a logical and modular hierarchy, making it easier for developers and designers to navigate.
- Created reusable components, reducing redundancy and streamlining future updates.
Implementation of a Comprehensive Design System
- Developed a tokenized design system, including standardized components, typography, iconography, and a color palette aligned with the corporate brand identity.
- Ensured consistency across different screens and future-proofed the design for scalability as new features are introduced.
Navigation and User Flow Optimization
- Redesigned the registration process to be more intuitive, reducing drop-offs and improving completion rates.
- Simplified the main navigation by eliminating redundancies and improving menu structure.
- Introduced visual hierarchy principles, making important actions more prominent and reducing cognitive load.
Implementation of a Comprehensive Design System
- Design Tokens for Colors: Define design tokens for both dark and light modes, ensuring consistent color usage across components.
- Automatic Theme Switching: Allow users to switch between dark and light modes manually or based on system settings.
Results and Metrics
Navigation Efficiency:
The number of unnecessary taps required to complete a transaction reduced by 35%, leading to a more streamlined experience.
Consistency Score:
UI uniformity improved, with a 90% adherence to the new design system, reducing inconsistencies and design debt.
Standardized design components and improved file structure reduced developer handoff issues, shortening implementation time by 30%.