OSPREE
Introduction
Ospree is a Software-as-a-Service cloud platform that offers powerful, integral B2B solutions to create full-stack compliance ecosystems in only a few steps and without technical complications. The company serves customer in the digital assets industry across the Europe, APAC, and the Americas.
EXISTING PRODUCT ISSUES
- Inconsistent Fonts and Colors:
The old web app suffered from inconsistencies in font styles and iconography, leading to a disjointed user experience.
- Poor Section Hierarchy:
The hierarchy of information was unclear, making it difficult for users to navigate and find relevant data quickly.
- Integration of New Sections:
New sections needed to be designed and integrated into the existing structure, requiring careful attention to maintain coherence and consistency.
PERSONA
Corporate Representative
Role: Responsible for ensuring the transparency
and compliance of cryptocurrency transactions.
Responsibilities: Handling large volumes of data,
analyzing transaction histories, and ensuring
regulatory compliance.
Needs: A clear, intuitive interface that simplifies
complex data analysis and enhances operational
efficiency
Standardising all elements according to the brand guidelines
Building an Atomic Design System
Building
a User-Oriented Interface
Atomic Design System
Results and Metrics
The redesigned website under the corporate brand umbrella achieved significant improvements:
Speed of Load:
The new website loads three times faster than the previous versions.
★★★
BRAND TRUST
Brand Trust:
Corporate brand trust increased as the new site provided a unified, professional appearance.
Menu Updates:
The speed of updating menus increased by 50%, allowing for more timely and accurate information.
Learnings
User-Centered Design:
Understanding the frustrations and needs of typical users like Aydin is crucial. A focus on user experience led to significant improvements in website performance and usability.
Consistent Branding:
A unified approach to branding and website design greatly enhances the professional image and trustworthiness of the brand.
Efficient Content Management:
Transitioning to a modern content management system (CMS) simplified menu updates and ensured consistency across all restaurant pages.
Performance Optimization:
Investing in performance optimization (e.g., faster loading times) has a direct positive impact on user satisfaction and engagement.